Seeing a gap in the market for customisable CRM applications delivered over the internet, the Software-as-a-Service (SaaS) firm Zaptext was formed. The company offers businesses a fully-fledged but highly configurable CRM platform that is delivered over the Internet. Due to its customisable nature, each version of Zaptext is bespoke to each client. Zaptext supports major global brands such as American Express, Virgin Mobile, Autodesk and Pfizer Pharmaceuticals, so their system needs to be accessible 24/7.

When Zaptext was first conceived in 2004, Mark Hardman, the company’s CEO and founder knew the company needed the most reliable internet connection possible if he was to succeed in the marketplace. You cannot deliver a service over the internet if your connection goes down, so Zaptext’s business proposition was dead in the water if a reliable internet connection could not be found.
 
Zaptext investigated their options for an ISP, and found that Easynet Connect was the only supplier to offer the level of reliability and service guarantees that Zaptext needed. “Despite software-as-a-service being a relatively new industry at the time, Easynet Connect understood our demands. No other provider offered the service guarantees that we needed to confidently deliver our product to the market,” states Hardman. Zaptext was even given a tour of Easynet Connect’s facilities during the consultation process to ensure their needs were met.

Since reliability of service was essential to Zaptext, the company also subscribed to Easynet Connect’s Total Care package, placing additional guarantees on the service that Easynet Connect provides. The package includes guarantees of 99.9% uptime, with service engineers on standby to repair any faults immediately. Zaptext also receives free text and email alerts within seconds of a loss of service being detected, with an Easynet Connect representative available 24/7.  

Easynet Connect has been supporting Zaptext’s growing business, and that of its demanding global clients, ever since the company was founded over five years ago. With Easynet Connect’s reliable infrastructure behind it, Zaptext has confidently taken on the larger and more established CRM players head on. “Easynet Connect have continued to meet our requirements year-on-year. We have no intention of changing suppliers,” concluded Hardman.